Italy's Garante requires consent for email tracking pixels
Guidelines from the Garante require organizations using tracking pixels in marketing emails to obtain prior, free, specific and informed consent before the pixel collects information about whether and when a recipient opened the email. A pixel that can be traced back to a single recipient is treated as a tracking technology subject to the same consent standard as website cookies. The guidelines rest on Article 122 of the Italian Privacy Code, which implements Article 5(3) of the ePrivacy Directive. The compliance period ended on October 29, 2026, and the Garante has included verification of these guidelines in its planned inspections for the second half of 2026.

